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The Heavy Metal Tour® engages middle school students BEFORE they make important decisions about their high school and post-secondary courses. It sets the record straight and lets manufacturers show young people the many challenging, fulfilling roles in American manufacturing—career choices right in your community. Since it started in 2012, more than 48,000 eighth graders from around Central Wisconsin have stepped inside the doors of local manufacturers and experienced a unique perspective within the vibrant world of manufacturing. For more than a decade, the Heavy Metal Tour® has represented a dedicated partnershup between CWIMA and area educators that is intended to engage the k-12 population.

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DID YOU KNOW?

The Heavy Metal Tour® is currently the largest technical education awareness tour of its kind in the United States.

 
 

How we partner
education with
business and industry.

Circular icon of a cartoon person representing Economic Development stakeholders.

Economic Development

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Workforce Development

Circular icon of a cartoon person representing K-12 School District stakeholders.

K-12 School Districts

Circular icon of a cartoon person representing Chambers of Commerce stakeholders.

Chambers of Commerce

Circular icon of a cartoon person representing Manufacturing Industry stakeholders.

Manufacturing Industry

Circular icon of a cartoon person representing Technical College stakeholders.

Technical Colleges

 
 
 
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start your own heavy metal tour!

Are you ready to make a difference in your community? Get started by contacting a Heavy Metal Tour® representative or signing up online today!

Already approved? Access your materials

 
 

Resources

Organization member using the Heavy Metal Tour Pitch Sheet on an iPad to help convince a stakeholder to start their own Heavy Metal Tour.

How to: pitch us to your organization

Get your team onboard with the Heavy Metal Tour®! It’s a win-win for K-12, Economic & Workforce Development, Chambers, Technical Colleges and Manufacturing. 

Heavy metal Tour®: MEMBER resources

Our exclusive Heavy Metal Tour® materials make it easy to host your own event in your community, and to open the path for middle school students to successful and rewarding careers in manufacturing. Includes instant downloads and link for ordering t-shirts.

 
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